Name
Elma Bavcic
Role
UX · UI · Product
Years
5 in product
Based
Frederiksberg, DK
I design for the people
who have to actually use it.
Five years, two industries, one stubborn idea about design.
I'm a Senior UX Designer with five years across complex digital products. Pharma at Novo Nordisk, global logistics at Mærsk. The kind of work where one wrong screen ripples through hundreds of teams.
I'm a versatile designer who feels at home moving between all phases of the product lifecycle. I care about intention and coherence, how decisions connect, how systems hang together, and how experiences feel when they're actually used.
What motivates me most is the small moments. The questions, hesitations and needs users bring with them, and turning that understanding into something that feels trustworthy on the other side of the screen.
What I believe
Design is a conversation, not a deliverable.
Coherence beats cleverness. Every time.
The boring details are where trust lives.
Good UX is not a nice-to-have; it is a business advantage.
If it doesn't survive a usability test, it doesn't ship.
Where I've been
A short, honest history.
- 2024-26
Novo Nordisk
Senior UX Designer
HR Tech, SAP SuccessFactors. Guided offer flows for Talent Acquisition.
- 2021-23
A.P. Møller-Mærsk
End-to-End UX & UI Designer
Logistics, B2B booking. Self-service quoting for LCL and air freight.
What I bring
Skills I lean on, day to day.
Research
- User interviews
- Usability testing
- Journey mapping
- Pain point analysis
Design
- Figma
- Interaction design
- Information architecture
- Design systems
- Prototyping
Collaboration
- Stakeholder alignment
- Dev handoff
- Workshop facilitation
- Product strategy
Domains
- Enterprise software
- B2B platforms
- Complex form flows
- SAP ecosystems